Manufacturers will go an extended method to generate a memorable little bit of publicity, and within the case of French cognac firm Rémy Martin, which means a great distance ahead in time. As a part of a advertising and marketing marketing campaign again in 2015 for its Louis XIII cognac, Rémy Martin employed Robert Rodriguez to direct a collection of commercials and brief movies. John Malkovich was introduced in to star and in addition function a artistic lead on the undertaking.
The focus of the marketing campaign is “100 Years,” a brief movie that, in response to Rémy Martin, won’t be made out there till 2115 — 100 years after its manufacturing. It is meant to reflect the period of time it takes to supply a batch of Louis XIII cognac. Intelligent, proper? That signifies that neither Malkovich, Rodriguez, nor most individuals alive at the moment might be round to see it. The 2 large names make a good quantity of sense for such an thought, with Malkovich being identified for his extra experimental tasks and Rodriguez being well-known for his eclectic filmography.
The commercials “teasing” the movie, then again, are broadly out there to observe. They depict completely different attainable variations of the longer term, from glowing neon cityscapes to cyberpunk dystopias and overgrown, deserted city landscapes. Extra discouraging than hopeful, it might appear, however hey, a minimum of there might be cognac, proper? Proper…?
Malkovich’s 100 Years will not be seen for a century
In addition to the excessive-profile involvement of Rodriguez and Malkovich, “100 Years” additionally options a world supporting forged that features Chinese language actor Shuya Chang, Filipino actor Gedeon Manlulu, and Chilean actor Marko Zaror.
“I used to be intrigued by the idea of engaged on a movie that no one would ever see,” Rodriguez mentioned in a making-of featurette launched on YouTube. “You realize, in my lifetime [anyway].” The gimmick calls to thoughts that point the Wu-Tang Clan made an album with just one copy after which auctioned it off to convicted monetary prison Martin Shkreli. In fact, that is type of the reverse — a undertaking absent actual inventive intent, commissioned for strictly industrial functions, and being locked away on goal, versus a real murals being co-opted by non-public wealth.
What, certainly, will the world seem like when the kids of tomorrow get to observe a mildewed booze industrial let loose of the vault? Hopefully, it will be one the place artistic work is well known extra and used much less for reasonable advertising and marketing gimmicks.
